Services Marketing — MCQ প্রশ্ন

মাস্টার্স ব্যবসায় প্রশাসন — MBA প্রশ্নব্যাংক · Services Marketing। এই অধ্যায়ে মোট 247টি প্রশ্ন আছে। নিচে প্রথম 10টি প্রশ্ন ও অপশন দেওয়া হলো; সঠিক উত্তর সার্ভারে যাচাই হয়।

এই অধ্যায়ে সব প্রশ্নে অনুশীলন করুন

1. Which of the following sets of terms best describes a service?

   1. Objects, devices, and performances
   2. Effort, objects, and deeds
   3. Things, devices, and performances
   4. Deeds, effort, and performances

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

2. Businesses such as fast food restaurants would fall where along the Scale of Market Entities?

   1. On the extreme end of the intangible-dominant side
   2. On the extreme end of the intangible-dominant side
   3. In the middle of the continuum
   4. Left of the middle towards the tangible-dominant side

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

3. Which of the following fields would be least likely to be described as intangible-dominant?

   1. Manufacturing
   2. Education
   3. Insurance
   4. Banking

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4. The demand for services marketing knowledge has increased for all of the following reasons except:

   1. The tremendous growth in service-sector employment
   2. Increasing service-sector contributions to the world economy
   3. The deregulation of many service industries
   4. The decline in service sector jobs

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

5. Which linkage within The Service Triangle reflects the ease with which a customer uses a bank's ATM?

   1. The systems--the customer
   2. The service strategy--the customer
   3. The systems--the people
   4. The service strategy--the systems

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

6. The market-focused management model, supported by the service triangle, is based on the belief that:

   1. Front-line personnel tend to be more knowledgeable
   2. Employees want to do good work
   3. Customer satisfaction is related to employee turnover
   4. A new accounting measures should be used

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

7. Which of the following is a marketing problem caused by intangibility?

   1. Services have no costs of goods sold.
   2. The consumer is involved in the production process.
   3. Other consumers are involved in the production process.
   4. Service standardization and quality control are difficult to achieve.

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

8. Possible solutions that minimize the problems caused by intangibility include all of the following except:

   1. The use of tangible clues.
   2. The effective management of consumers.
   3. The creation of a strong organizational image.
   4. The use of personal sources of information.

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9. Which of the following scenarios is likely to lead to the highest levels of customer dissatisfaction?

   1. Higher demand than maximum available supply
   2. Higher demand than optimal supply levels
   3. Lower demand than optimal supply levels
   4. All of the above scenarios result in customer dissatisfaction

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

10. The perishability-related strategy that may sometimes be associated with consumer feelings that the service firm may be attempting to distance itself from consumers is:

    1. The use of reservation systems
    2. Training public contact personnel
    3. The use of third-parties to conduct service transactions
    4. Increasing the amount of consumer participation

    উত্তর যাচাই করতে প্র্যাকটিসে যান।