Advertising and Salesmanship — MCQ প্রশ্ন

অনার্স ব্যবসায় শিক্ষা — BBA প্রশ্নব্যাংক · Advertising and Salesmanship। এই অধ্যায়ে মোট 99টি প্রশ্ন আছে। নিচে প্রথম 10টি প্রশ্ন ও অপশন দেওয়া হলো; সঠিক উত্তর সার্ভারে যাচাই হয়।

এই অধ্যায়ে সব প্রশ্নে অনুশীলন করুন

1. Another name for a company’s marketing communications mix is:

   1. the advertising program.
   2. the sales force.
   3. the image mix.
   4. the promotion mix.

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

   1. advertising
   2. public relations
   3. direct marketing
   4. sales promotion

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

3. The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

   1. value mix
   2. integrated dealer mix
   3. marketing communications mix
   4. marketing control mix

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

4. _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

   1. Personal selling
   2. Public relations
   3. Direct marketing
   4. Sales promotion

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

5. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?

   1. advertising
   2. public relations
   3. direct marketing
   4. sales promotion

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

6. The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:

   1. personal selling.
   2. public relations.
   3. direct marketing.
   4. sales promotion.

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

7. Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?

   1. advertising
   2. public relations
   3. direct marketing
   4. sales promotion

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

8. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

   1. advertising
   2. public relations
   3. direct marketing
   4. sales promotion

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

9. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.

   1. organizational culture
   2. entire marketing mix
   3. demand mix
   4. profit variables in a company

   উত্তর যাচাই করতে প্র্যাকটিসে যান।

10. Two major factors are changing the face of today’s communications. One of these factors is the fact that:

    1. costs of promotion are rising.
    2. mass markets are fragmented and marketers are shifting away from mass marketing.
    3. global communications are not growing rapidly enough.
    4. marcom managers have achieved more power and control.

    উত্তর যাচাই করতে প্র্যাকটিসে যান।